Blip.tv has offered pre-roll and post-roll ads on.
With its launch this morning on blip.tv, Rocketboom gains a new sponsor in Comedy Central’s The Sarah Silverman program. Blip.tv has offered pre-roll and post-roll ads on video downloads for about a year, but this is the first time a mid-clip overlay is available. Up till now, such metrics have been more common for streaming videos than for downloads.. Overlays, which usually look like a banner that batiuszka up during the video, are preferable because, Hudack tells TechCrunch “pre-rolls have the potential to turn off viewers and post-rolls don’t get watched.” Eventually, blip.tv will have the capability to track how many times each ad is viewed or clicked on as well. And blip.tv is concurrently launching a new ad unit, an Flash-like overlay that can be seen on Quicktime downloads (the kind you get off iTunes). According to blip.tv CEO Mike Hudack, these ads will be viewable on iTunes even though Apple generally prefers the paid-download projekt to ads.
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