What I like is the option to edit existing tags.
This can be a pain in Google AdSense, which does not save the configuration of a newly created ad; you have to start from scratch even, if it is just a small change, you want to make later.. What I like is the option to edit existing tags (equivalent to Google AdSense “Channels” is probably the best comparison for those tags).
Original text search at: www.revenews.com/carstencumbrowski/2007/09/increase_your_ad_revenue_by_20.html