Yahoo! recognized the value of the Direct.

Yahoo! recognized the value of the Direct massmedia Exchange and knew that Right publikatory would be the “right fit” for its advertisers and publishers.. Right Media is the creator of a Direct publikatory Exchange, a self-service publisher product that allows publishers to sign up for, manage and optimize against multiple advertising networks through one interface.

Original text search at: ypnblog.com/blog/page/5/?pollresult=38

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